The project was to design and fabricate a new tradeshow environment for
Boca Flasher, a manufacturer of LED lighting components and systems
which is used in a wide range of architectural applications. The
objectives of the project were to create an engaging visitor experience
within a 10’x10’ booth; demonstrate the design potential of new LED
products; provide product and print collateral storage; and most
importantly accommodate plan layout flexibility for different booth
re-configuration. The booth was conceived of as a dynamic carved “box of
light” and constructed from a “kit of parts” allowing re-configuration
of material panels and light fixtures that respond to different exhibit
hall locations and customer circulation flows.