BMW Welt

Add To Collection

BMW Welt

YEAR

2007

SIZE

1,000,000 +

In 2000, the BMW Group decided to build a brand-experience and car-delivery center in close vicinity to the corporate headquarters and the BMW museum. 275 architects participated in an open international competition for the project. In a multi-stage selection procedure, the design by COOP HIMMELB(L)AU came out winning in July 2001.One of the central design ideas is to expand the existing configuration of the BMW Tower and the museum with an additional element so as to create a spatial, ideal, and identity-forming architectural ensemble. The design proposal by COOP HIMMELB(L)AU consists of a large transparent hall with a sculptural roof and a double cone informed by the relation with the existing company headquarter building.