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BMW North American Headquarters
BMW North American Headquarters
Woodcliff Lake, NJ, United States
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Other Projects by The Lighting Practice, Inc.
BMW North American Headquarters
Woodcliff Lake, NJ, United States
The renovation and consolidation of BMW’s North American Headquarters brought 145,000 square feet of workplace, collaboration, and support spaces together under one roof, reinforcing BMW’s global corporate identity while unifying operations.
Working closely with BMW’s Standard and European Headquarters design teams, the lighting design translated established branding and environmental standards to the U.S. market. The vision was a low-glare, high-contrast environment that embodies connection, precision, and innovation. The lighting strategy reflects BMW’s commitment to craftsmanship and performance, delivering clarity and sophistication that support employees’ daily needs while aligning with the brand’s global design language.
Standout features include the crisscrossing linear fixtures along “Main Street,” which provide both wayfinding and visual rhythm through the heart of the building. In the canteen and event space, decorative and cove lighting softly highlight the wood-clad ceilings and walls, while arrays of minimal, dark pendants disappear into the open ceiling. Together, these elements create a sense of calm in the workplace’s primary gathering space, while showcasing the contrast and precision central to BMW’s identity.
Working closely with BMW’s Standard and European Headquarters design teams, the lighting design translated established branding and environmental standards to the U.S. market. The vision was a low-glare, high-contrast environment that embodies connection, precision, and innovation. The lighting strategy reflects BMW’s commitment to craftsmanship and performance, delivering clarity and sophistication that support employees’ daily needs while aligning with the brand’s global design language.
Standout features include the crisscrossing linear fixtures along “Main Street,” which provide both wayfinding and visual rhythm through the heart of the building. In the canteen and event space, decorative and cove lighting softly highlight the wood-clad ceilings and walls, while arrays of minimal, dark pendants disappear into the open ceiling. Together, these elements create a sense of calm in the workplace’s primary gathering space, while showcasing the contrast and precision central to BMW’s identity.
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