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BMW Driving centre
BMW Driving centre
Brussels, Belgium
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Other Projects by FCM Architects
BMW Driving centre
Brussels, Belgium
This existing exhibition site has been transformed into a 360° BMW brand experience.
Based on the visual codes of the Brand store in Brussels, FCM Architects has developed a showroom that presents the entire line of the German manufacturer, presenting the complete range of its technologies.
The challenge was to create in one
open space, different zones where each
aspect of the BMW range of products could
be displayed in a distinctive way: a sport zone,
a touring area, a sustainable corner for the
I models (electrical vehicles), a dedicated
space for the Mini and finally an area for
motorbikes.
Each zone has a unique atmosphere and specific furniture highlighting the prestige and the diversity of the brand.
Based on the visual codes of the Brand store in Brussels, FCM Architects has developed a showroom that presents the entire line of the German manufacturer, presenting the complete range of its technologies.
The challenge was to create in one
open space, different zones where each
aspect of the BMW range of products could
be displayed in a distinctive way: a sport zone,
a touring area, a sustainable corner for the
I models (electrical vehicles), a dedicated
space for the Mini and finally an area for
motorbikes.
Each zone has a unique atmosphere and specific furniture highlighting the prestige and the diversity of the brand.
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