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Blockbusting
Blockbusting
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Other Projects by MIXD architecture & art
Blockbusting
CONCEPT
As
a theme for the design of the new façade of the cinema on
Pushkinsky square, this proposal celebrates the exploration of the
intermedial domain. Therefore, in this design the first road movie
ever (a nude descending a staircase, made by Eadward Muybridge and
published in ‘The Human Figure in Motion’) an intermediate in
itself, is transformed to architecture and will be permanently
screened in a mixed-media-wide-screen ‘blockbusting’ production.
The
actors involved are transformed by the adventures they experience in
Russia, scripted by the architect. The ‘nude’ and the ‘stair’
are stretched, extruded, copied and mirrored, they escape from their
discipline (cinema) and show up in the domain of architecture and
sculpture.
The
setting is Moscow, famous for its iconographic towers of the Kremlin.
So the shape of the façade finds its origin in the curvature of the
onion shape. The curve was inverted and it escaped from its endless
circular trajectory leaving as a trace the new façade on Pushkinsky
square. The nude is subtracted out of the new façade, the stair is
punched into it, erasing the curved screen below its line in a final
fight between space and form...
To
fulfil the need for advertising, but avoiding to cover the cinema
complex by billboards or separate screens as seen on the recent
pictures, a part of the façade has an integrated systems of LED
lights reflecting their light locally in golf ball shaped dents on
the façade.
A
new ramp is introduced to connect the cinema entrance with the road
infrastructure and to accommodate theatrical arrival opportunities
for movie stars during festivals and premières.
This
event transformed the scene and makes the lobby a festive place for
the public to witness new cinematographic experiences in an playful
but cosmopolitan, architectural setting.
As
a theme for the design of the new façade of the cinema on
Pushkinsky square, this proposal celebrates the exploration of the
intermedial domain. Therefore, in this design the first road movie
ever (a nude descending a staircase, made by Eadward Muybridge and
published in ‘The Human Figure in Motion’) an intermediate in
itself, is transformed to architecture and will be permanently
screened in a mixed-media-wide-screen ‘blockbusting’ production.
The
actors involved are transformed by the adventures they experience in
Russia, scripted by the architect. The ‘nude’ and the ‘stair’
are stretched, extruded, copied and mirrored, they escape from their
discipline (cinema) and show up in the domain of architecture and
sculpture.
The
setting is Moscow, famous for its iconographic towers of the Kremlin.
So the shape of the façade finds its origin in the curvature of the
onion shape. The curve was inverted and it escaped from its endless
circular trajectory leaving as a trace the new façade on Pushkinsky
square. The nude is subtracted out of the new façade, the stair is
punched into it, erasing the curved screen below its line in a final
fight between space and form...
To
fulfil the need for advertising, but avoiding to cover the cinema
complex by billboards or separate screens as seen on the recent
pictures, a part of the façade has an integrated systems of LED
lights reflecting their light locally in golf ball shaped dents on
the façade.
A
new ramp is introduced to connect the cinema entrance with the road
infrastructure and to accommodate theatrical arrival opportunities
for movie stars during festivals and premières.
This
event transformed the scene and makes the lobby a festive place for
the public to witness new cinematographic experiences in an playful
but cosmopolitan, architectural setting.
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