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Block Headwear retail storefront design
Block Headwear retail storefront design
Manhattan, New York, NY, United States
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Other Projects by Sergio Mannino Studio
Block Headwear retail storefront design
Manhattan, New York, NY, United States
When asked to create Block's headwear's first US storefront design,
Sergio Mannino knew that the client wanted this new shop to make a big
impact on its Lower East Side neighborhood. Since Block is on a busy
street (it stands next to the likes of Pulino's Pizzeria and Katz'
Deli), the Studio created a memorable storefront that would catch the attention of passerby.
Inspiration first came from the brand's products and its logo as the
design is a repetition of the Block Headwear logo. But the inspiration
didn't stop there. Location also played a crucial role in the design
since the store is set in front of one of New York City's most famous
graffiti walls. The Houston/Bowery wall was first painted by Keith
Haring more than 30 years ago. After that a countless amount of artists
have put their hands on that piece of urban canvas. The intersection
still tells the story of a New York that doesn't exist anymore but that
is still missed by many.
Sergio Mannino knew that the client wanted this new shop to make a big
impact on its Lower East Side neighborhood. Since Block is on a busy
street (it stands next to the likes of Pulino's Pizzeria and Katz'
Deli), the Studio created a memorable storefront that would catch the attention of passerby.
Inspiration first came from the brand's products and its logo as the
design is a repetition of the Block Headwear logo. But the inspiration
didn't stop there. Location also played a crucial role in the design
since the store is set in front of one of New York City's most famous
graffiti walls. The Houston/Bowery wall was first painted by Keith
Haring more than 30 years ago. After that a countless amount of artists
have put their hands on that piece of urban canvas. The intersection
still tells the story of a New York that doesn't exist anymore but that
is still missed by many.
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