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Birks
Birks
North York, Toronto, Canada
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Other Projects by Ædifica architecture + design + urban planning
Birks
North York, Toronto, Canada
Type
STATUS
Built
YEAR
2016
SIZE
1000 sqft - 3000 sqft
Iconic Montreal-based jeweller Maison Birks has launched a new store design targeting younger customers, including a bridal section geared towards Millennials. Yorkdale’s Maison Birks relocated from a nearby space and spans almost 3,000 square feet. It stocks products ranging from the edgier ‘Rock & Pearl’ line to classic Canadian diamond engagement rings.
Offering a warm prestige and refreshing experience, customers are invited to enter the store from a supersize diamond shaped skin that drapes the upper volume of the storefront, creating a rich backdrop for the curtain wall. The main selling area with pods and stations, at the front of the store, is organized around a geometrical carpet that draws from Birks iconic blue boxes.
Celebrating craftsmanship, the traditional artisan "savoir-faire" is ingrained in the detailing, design and proportions of the walls, fixtures and displays. Authentic materials and elegant combination of natural oak, walnut, stone and steel introducing warmth and intimacy. The proportions, scale and rhythm of the space are comfortable and inviting. Accent lighting walls along the perimeter highlight the colors and textures of the walls.
Offering a warm prestige and refreshing experience, customers are invited to enter the store from a supersize diamond shaped skin that drapes the upper volume of the storefront, creating a rich backdrop for the curtain wall. The main selling area with pods and stations, at the front of the store, is organized around a geometrical carpet that draws from Birks iconic blue boxes.
Celebrating craftsmanship, the traditional artisan "savoir-faire" is ingrained in the detailing, design and proportions of the walls, fixtures and displays. Authentic materials and elegant combination of natural oak, walnut, stone and steel introducing warmth and intimacy. The proportions, scale and rhythm of the space are comfortable and inviting. Accent lighting walls along the perimeter highlight the colors and textures of the walls.
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