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Birdsong Gregory Office Upfit
Birdsong Gregory Office Upfit
715, North Church Street, Charlotte, NC, United States
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Birdsong Gregory Office Upfit
715, North Church Street, Charlotte, NC, United States
Birdsong Gregory Visual Communications, savvy ad firm at 715 North Church Street, Suite 101, needed a topnotch design outfit to transform its “industrial challenge” of an office space into a multi-functional studio with an inspired aesthetic.
The Task
Turning the open floor plan of a loud, cavernous commercial unit into a quieter space with discernable work areas, intra-office privacy, and enough flexibility to accommodate the client’s desire for growth was a task well suited to Dialect’s trademark ingenuity. Expressly avoiding the construction, rigorous regulatory demands, and costs incurred when foundational changes are made to a building’s structure, Dialect’s visionary and cool-headed management of the Birdsong up-fit evinced their expertise in navigating the real world challenges of design and construction.
The Conference Room
At the center of the newly renovated Birdsong, spatial geometry, smart engineering, and an exceptional use of materials anchor the entire studio in a reality of visual intelligence and refreshing innovation.
A study in blond wood and glowing lexan, an undulating U-shaped wall houses most of the firm’s conference room while a freely standing, modified S-shaped wall gives the space added dimensionality. Made of 2 X 6’s, curved masonite, and recessed carbon steel baseboards, the espresso hue of the S-wall creates a rich chocolate-y contrast to the creamy luminescence of the U-wall. The U-wall’s interior sports a sleek, paneled, lexan finish while its exterior presents elegantly oversized bookshelves capable of storing anything from journals, portfolios, and resource materials to flowers, sculpture, and accolades. The U-wall’s tongue-n-grove construction renders it virtually screw-less and optically “clean”.
The “Hallway”
High gloss concrete floors, expansive ceilings, circular carpeted areas, and the 8-foot verticality of the space’s walls, dividers, and doors are themes that run throughout the Birdsong space. To the left of the studio’s entrance, the fluidity of the U-wall looks upon a tapestry of metal and floating panels ingeniously defining new office and work areas. Steel piping provides a fresh solidity. Blond wood panels coupled with the large circular cutouts of found steel panels give added dimensionality to the offices while creating unique visibility and a relaxed demarcation of space.
The Wheel Door
Sporting an 8” diameter, weight-ready, bright red wheel as a clever and prominent footnote, the wheel door is an ingenious fete of multifunctional engineering. Convexly curved, glowing in lexan, and attached to the conference room’s espresso wall, as the bottom curve of the S-wall creates a privacy barrier to the office’s delivery and mini break area, the “wheel door” swings, rolls, opens, and closes to either hug the S-wall or secure the conference room.
The Silencer and The Duct Sock
The circular carpeting throughout the space certainly does its job of softening the feel of the environment, creating visual interest, and absorbing sound, but it’s the “silencer” created for the studio’s HVAC duct sock that is the true noise assassin. By taking existing sound resistant Styrofoam previously installed outside the unit and putting it inside the metal piping that connects the vinyl duct sock to the wall, the reduction in noise when the unit turns on and off throughout the day is appreciable.
The success of an up-fit like Birdsong doesn’t happen without the integrity Dialect brings to its relationships. Viewing Birdsong’s owners, Leslie Kraemer and Jim Cusson, as actual collaborators wasn’t merely patronizing lip service, it is an authentic component of the Dialect process. Sharing 3-D renderings, detailed sketches, and product possibilities was just as much about inclusion as it was clarity. From Dialect’s ability to hear, interpret, anticipate, and enhance their client’s vision (Leslie wasn’t always in love with that espresso wall and now she’s living with that color in her home!), to the respect they exhibit towards their sub-contractors and the exceptional knowledge they contribute, Dialect elevates the design/build process to something that actually looks, feels, and behaves like artistry.
The Task
Turning the open floor plan of a loud, cavernous commercial unit into a quieter space with discernable work areas, intra-office privacy, and enough flexibility to accommodate the client’s desire for growth was a task well suited to Dialect’s trademark ingenuity. Expressly avoiding the construction, rigorous regulatory demands, and costs incurred when foundational changes are made to a building’s structure, Dialect’s visionary and cool-headed management of the Birdsong up-fit evinced their expertise in navigating the real world challenges of design and construction.
The Conference Room
At the center of the newly renovated Birdsong, spatial geometry, smart engineering, and an exceptional use of materials anchor the entire studio in a reality of visual intelligence and refreshing innovation.
A study in blond wood and glowing lexan, an undulating U-shaped wall houses most of the firm’s conference room while a freely standing, modified S-shaped wall gives the space added dimensionality. Made of 2 X 6’s, curved masonite, and recessed carbon steel baseboards, the espresso hue of the S-wall creates a rich chocolate-y contrast to the creamy luminescence of the U-wall. The U-wall’s interior sports a sleek, paneled, lexan finish while its exterior presents elegantly oversized bookshelves capable of storing anything from journals, portfolios, and resource materials to flowers, sculpture, and accolades. The U-wall’s tongue-n-grove construction renders it virtually screw-less and optically “clean”.
The “Hallway”
High gloss concrete floors, expansive ceilings, circular carpeted areas, and the 8-foot verticality of the space’s walls, dividers, and doors are themes that run throughout the Birdsong space. To the left of the studio’s entrance, the fluidity of the U-wall looks upon a tapestry of metal and floating panels ingeniously defining new office and work areas. Steel piping provides a fresh solidity. Blond wood panels coupled with the large circular cutouts of found steel panels give added dimensionality to the offices while creating unique visibility and a relaxed demarcation of space.
The Wheel Door
Sporting an 8” diameter, weight-ready, bright red wheel as a clever and prominent footnote, the wheel door is an ingenious fete of multifunctional engineering. Convexly curved, glowing in lexan, and attached to the conference room’s espresso wall, as the bottom curve of the S-wall creates a privacy barrier to the office’s delivery and mini break area, the “wheel door” swings, rolls, opens, and closes to either hug the S-wall or secure the conference room.
The Silencer and The Duct Sock
The circular carpeting throughout the space certainly does its job of softening the feel of the environment, creating visual interest, and absorbing sound, but it’s the “silencer” created for the studio’s HVAC duct sock that is the true noise assassin. By taking existing sound resistant Styrofoam previously installed outside the unit and putting it inside the metal piping that connects the vinyl duct sock to the wall, the reduction in noise when the unit turns on and off throughout the day is appreciable.
The success of an up-fit like Birdsong doesn’t happen without the integrity Dialect brings to its relationships. Viewing Birdsong’s owners, Leslie Kraemer and Jim Cusson, as actual collaborators wasn’t merely patronizing lip service, it is an authentic component of the Dialect process. Sharing 3-D renderings, detailed sketches, and product possibilities was just as much about inclusion as it was clarity. From Dialect’s ability to hear, interpret, anticipate, and enhance their client’s vision (Leslie wasn’t always in love with that espresso wall and now she’s living with that color in her home!), to the respect they exhibit towards their sub-contractors and the exceptional knowledge they contribute, Dialect elevates the design/build process to something that actually looks, feels, and behaves like artistry.
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