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Biossance Miami Popup Store is the first of many active collaborations between REID architecture PLLC and Amyris’ creative team. The PopUp was located in Miami’s Design District and opened in December 2021 for Miami Design Week / Art Basel and was done as an accelerated market test and a full scale mockup of new concepts for a physical store environment for Biossance, one of Amyris’ first and most popular skin care lines.
Biossance Miami PopUp Store was in operation for six months before closing in May of 2022 and will be followed with a permanent store that is currently in construction and is scheduled to open in fall of 2023. The second phase and the permanent retail space will draw on lessons learned and consumer feedback on the PopUp environment as the creative team continues to collaborate and test ideas to strengthen and clarify brand identities and retail environment concepts. Other new stores for Amyris’ signature brands have been designed by REID architecture and are currently in construction including a 20,000 SF Multi-Brand Flagship Store in New York City’s Meatpacking District and a 5,000 SF salon in Miami’s Design District, both are scheduled to open in late 2023.