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Beverly Jewelry Mart
Beverly Jewelry Mart
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Other Projects by MAKE Architecture
Beverly Jewelry Mart
he 20,000 square foot building, home of the well-known Antiquarius Jewely Mart, was due a substantial remodel and code upgrade subsequent to a fire that consumed a large portion of the building. MAKE took the opportunity to better organize the retail, restaurant, and office spaces and maximize the infusion of natural light into the interior through the skin of the building as well as a pair of light wells. In a building previously comprised of spaces devoid of natural light reached by labyrinth-like corridors, initial inspiration for the introduction of light and transparency was derived from the programmatic function of the building. The grade to roof glazing on the north and east sides, which steps outward to the street at the second level, conceived to emulate jewel-like qualities with various levels of translucency transparency often seen in the facets of sculpted gems. Further development of the glazing included organization of these "facets", or rather strips of translucent transparent glazing based upon the modern day means of product recognition: the bar code. Due to the centuries old nature of jewelry commerce, MAKE deemed it an appropriate twist- arranging the various laminated glazing strips to the bar code equivalent of the establishment name "ANTIQUARIUS". The adjacent facade elements comprised of chrome rings of various sizes serve as the conceptual gem "setting"- denoting the entrances at both the street and parking lot facades as well as center pieces of the double height light wells around which interior circulation is organized.
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