Design team: Natalia Mastalerzh, Lera Samovich, Patrizio Sbarra, Nata Tatunashvili
Photo: Pavel Seldemirov
The Moscow based architecture bureau Nowadays designed an exhibition space to display the winner work of the ‘Best of Russia’ photography competition. The exhibition took place in two shop floors of a former factory that had been transformed into an influential Moscow center for arts and culture. The top floor — a former white wine shop — is a square and neutral exhibition space with a high ceiling where the Nowadays office placed several cruciform exhibition stands to make the space more complex and multifaceted whereby perspective — a central concept in photography — is reflected within the very exhibition space.
The bottom shop floor — a former red wine shop — is more like a chamber with brick walls and a vaulted ceiling. Here, the Nowadays office team decided to make the exhibition stands as subtle and humble as possible so they could visually dematerialize and not compete for the visitors attention, affording the audience an undivided appreciation of both the exhibits and the powerful exhibition space.