The project for the Bertazzoni Company, worldwide leader in high quality kitchens production, is a typical example of the Carmadesign skills in transforming simple location in commercial tools with a strong image.
Starting from the fact that people like visiting places where products are originated, Carmadesign Team has proposed a layout, obtained from the existing space, for the showroom joined with the office building, completely restructured too.
The project achieved its two aims: the first has been to give to the location a strong commercial function through the showroom, where, besides the products exposition, there is the possibility to cook in the livekitchen and to know the Brand heritage; the second aim has been to have a strong image of the place with the new entrance to the showroom that becomes in this way the entrance to visit the Plant.
The idea of the showroom scenic design focus the attention on the “house”, or better on many wood house, as many as are the quality products placed in a totally black area. The different shapes and grade of the houses create a dynamic way, something to be discovered house after house, or even better: product after product, each with its own privacy.