In 2000, PHILIPP MAINZER designed and realised the Bergman shop in downtown Frankfurt. Designed as a concept store, e15 developed an interior layout that was entirely new and unique in Germany. On three levels covering more than 400 square metres of space, men’s and women’s fashions were displayed alongside furniture, home accessories, beauty products, books, music and more. Bergman’s philosophy was to approach the design topic with a dynamic, yet reduced aestheticism that emphasises the unique identity, quality and individual story of each of its products. PHILIPP MAINZER’s interior design expanded on this basic theme to produce balanced, well-designed spaces that highlight the presentation of the products without undue distraction.