Benetton Office Building, Teheran

Tehran, Iran

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Benetton Office Building, Teheran

Tehran, Iran

Firm

Type

Commercial › Office Retail Shopping Mall
Hospitality + Sport › Restaurant

YEAR

2009

This proposal is some kind of icon building. The facade
itself is a face. The production of the Benetton group will change season by
season, but The logo will stay, the face of this project reflects the Benetton
group logo.
visually project is divided into 3 parts. ground and first
floor is transparent, very welcome space, invites you to enter. The middle part
makes the main character of the building, green shaders, which emphasizes the
character and the meaning of the building. Its dynamic, constantly changing,
likewise the Benetton group production itself.
Besides, Teheran is quite sunny eastern city. So the skin of
the building helps the building to stay cool even during the hot summer.
From the distance building looks monumental and looks like
pattern similar to the Persian miniatures, and when you come closer, it begins
to clear up details more and more. You can clearly see its depth, levels, details, its character as in Persian art.
This main pattern consists few types of typical moving panels,
Because of the Benetton Group color full production, design
stays calm and minimal with its recognizable pattern.
Building is green, friendly, alive, welcome and happy.
On the four underground levels are located car parking for 80
cars and storage space.
On the ground and first floor – commercial area.
From the second to sixth floor – offices. which includes
conference room, open area and recreation space with leisure activities.
On the seventh floor is located apartments with its own
terraces.