This eight-storey building has been thought as a 40x30 m base and 40 m heighth solid, a geometrised crystal structure, dug, cut, created to meet the dimensional requests of the purchaser.
And, as it does the crystal, the cut reveals the inner coloured and iridescent surfaces that call to mind the chromatic richness of the Benetton clothes collections.
The first two floors over the ground occupies the entire maximum admissible area and they are dedicated to the retails location. The north side of the building is entirely dedicated to vertical staircases: three of them for the management floors and the last one just for the residential storey. This distribution ?side? of the prism is pointed out by the 10 m withdraw from the plot boundary, to create a semi-public filter-zone perpendicular to Vali Asr Ave.
The three retails have their main entrances on Vali Asr Ave. too, and they lie perpendicularly to this arterial road.
The entrance for underground car-park is located on the southern short side of the building, at the eastern boundary of the plot.
The upper floors are characterized by oblique wide open to South facades both to maximize the use of sunlight and to point up the coloured glazed facades.
The facades are scanned by the division of the floors height and by a frame structure marking the passage from a chromatic tonality to another.
The management floors are divided into three different size units; every unit is served by a staircase.
At the dwellings floor, four flats are served by a central hall lightened up by a skylight.
In order to present the same structure of a genuine crystal which has a bright and coloured side and a raw one, the northern and eastern sides of this building are solid, opaque and characterized by tight and tall windows, compared with the other two sides completely glazed and iridescent.
The tight and tall windows, like loophole, increase the surprise impression due to the view of the colour explosion on Vali Asr Avenue.