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Bemglô Store
Bemglô Store
São Paulo, Brazil
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Bemglô Store
São Paulo, Brazil
Transforming a semi-buried garage into the first physical store of multi-brand e-commerce Bemglô was the challenge faced by this project. Located on Oscar Freire Street, one of the main commercial routes in São Paulo, the site is the remaining part of a property where another brand was established a few years ago.
While the neighboring establishment occupies the most conventional space for a store, directly connected to the street through display windows, Bemglô consists of a narrow ramp, 3m wide by 25m long, followed by the main room. Despite the more generous dimensions, the low ceiling height of 2.1m and the absence of openings made gave interior the space a humid, dark and enclosed quality.
Natural light was the device used to amplify the spatial sensation, attract gazes from the street and convince people to enter the store. A fiberglass corrugated roofing sheet, under a pre-existing transparent cover, runs over the length of the ramp, allowing filtered and diffused light to seep through. Using the design of the corrugated material, the same roofing sheetswere used to enclose a mezzanine aroundpart of the neighboring store’sstockroom, which had been previously built into Bemglô’s current space. Artificial lights were built into the mezzanine, with T5 luminaires on the inside for general lighting, and a trail of spotlights that can be adjusted according to the layout of the products. Another important source of natural light was createdby partially demolishing the slab at the back of the main room.
Despite not being internally connected, the two stores share the same façade. To draw the attention of passers-by to Bemglô, its small entrance was highlighted by a concrete portico, molded by the same corrugated roofing sheets used in the ceiling. From the entrance, a metal beam can be seen suspended on the wall on the right. The beam runs through the entire length of the space, directing the perspective into the store from the outside. This strategy allowed the ramp to be used as an exhibition space, an important requirementestablished by the clients. Display modules of different sizes and configurations were attached to the beam, allowing the dynamic layouts necessary for a multi-brand store.
In the space where the ramp widens and under the highest ceiling in the entire store, a garden betters the environment visually and thermally. The garden was also used toshowcase products in glass shelves, floating between the plants and supported by a folded rebar system.
The most functional area, consisting of the bathroom, stockroom, dressing room, payment and wrapping area, was arranged in a single nucleus in the main room. L-shaped, it unfolds adjacent to the cornerto allow maximum free space for product display.
The plaster coat in the main room was removed and its slabs and beams peeled off to reveal the construction system and increase the ceiling height. Next to the new light source, where the slab was demolished, a space was designed for the partner Café Catarina.
In creating its physical identity, we sought to remain faithful to the fundamental concepts of Bemglô at all times: production that is sustainable, artisanal and national. That is why most of the vertical planes were painted with natural earth paint and the horizontal plane covered in terrazzothat reuses glass fragments instead of pebbles.
Large part of the project was created on the construction site, amid the surprises revealed in the demolition, a commonoccurrence in renovation projects. The reuse of construction materials, such as wood transformed into shelves, or the rebar display system tested and built in situ with the locksmith, to name a few examples, were possible by the presence of architects on site. Faced with a lean budget and deadline, the moment was understood and experienced intensely as a space for experimentation and creation.
While the neighboring establishment occupies the most conventional space for a store, directly connected to the street through display windows, Bemglô consists of a narrow ramp, 3m wide by 25m long, followed by the main room. Despite the more generous dimensions, the low ceiling height of 2.1m and the absence of openings made gave interior the space a humid, dark and enclosed quality.
Natural light was the device used to amplify the spatial sensation, attract gazes from the street and convince people to enter the store. A fiberglass corrugated roofing sheet, under a pre-existing transparent cover, runs over the length of the ramp, allowing filtered and diffused light to seep through. Using the design of the corrugated material, the same roofing sheetswere used to enclose a mezzanine aroundpart of the neighboring store’sstockroom, which had been previously built into Bemglô’s current space. Artificial lights were built into the mezzanine, with T5 luminaires on the inside for general lighting, and a trail of spotlights that can be adjusted according to the layout of the products. Another important source of natural light was createdby partially demolishing the slab at the back of the main room.
Despite not being internally connected, the two stores share the same façade. To draw the attention of passers-by to Bemglô, its small entrance was highlighted by a concrete portico, molded by the same corrugated roofing sheets used in the ceiling. From the entrance, a metal beam can be seen suspended on the wall on the right. The beam runs through the entire length of the space, directing the perspective into the store from the outside. This strategy allowed the ramp to be used as an exhibition space, an important requirementestablished by the clients. Display modules of different sizes and configurations were attached to the beam, allowing the dynamic layouts necessary for a multi-brand store.
In the space where the ramp widens and under the highest ceiling in the entire store, a garden betters the environment visually and thermally. The garden was also used toshowcase products in glass shelves, floating between the plants and supported by a folded rebar system.
The most functional area, consisting of the bathroom, stockroom, dressing room, payment and wrapping area, was arranged in a single nucleus in the main room. L-shaped, it unfolds adjacent to the cornerto allow maximum free space for product display.
The plaster coat in the main room was removed and its slabs and beams peeled off to reveal the construction system and increase the ceiling height. Next to the new light source, where the slab was demolished, a space was designed for the partner Café Catarina.
In creating its physical identity, we sought to remain faithful to the fundamental concepts of Bemglô at all times: production that is sustainable, artisanal and national. That is why most of the vertical planes were painted with natural earth paint and the horizontal plane covered in terrazzothat reuses glass fragments instead of pebbles.
Large part of the project was created on the construction site, amid the surprises revealed in the demolition, a commonoccurrence in renovation projects. The reuse of construction materials, such as wood transformed into shelves, or the rebar display system tested and built in situ with the locksmith, to name a few examples, were possible by the presence of architects on site. Faced with a lean budget and deadline, the moment was understood and experienced intensely as a space for experimentation and creation.
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