Belle Lab, located on Nguyen Hue Street in Saigon, is Vietnam’s first holistic beauty space, offering natural, honest ingredients in a market often dominated by synthetic products. The design aims to cut through the clutter of typical cosmetics stores by creating a calm, focused environment that reflects Belle Lab's philosophy: beauty is a journey of self-care. The three-story store is designed to guide visitors through different beauty stages—makeup on the ground floor, skincare on the second floor, and personalized consultations on the top floor—offering a seamless and immersive experience. The primary challenge was creating a space that breaks away from the overwhelming, transactional nature of typical cosmetics stores. The design needed to balance functionality with tranquility, offering a peaceful, focused shopping experience that still feels engaging and informative. Additionally, the store had to accommodate different customer needs—from browsing to personal consultations—while maintaining a cohesive atmosphere across multiple levels.