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Beijing World Jewelry Expo
Beijing World Jewelry Expo
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Other Projects by Atelier Ryder
Beijing World Jewelry Expo
Firm
SIZE
1,000,000 +
BUDGET
$100M +
The Project is a public-private partnership between the Chinese Government, the National China Geological Society, and Huibao Investment Group for a new international jewelry exhibition and cultural retail center located immediately adjacent to the Beijing International Airport. The exhibition center envisioned for both domestic and international travels leverages synergies between the Chinese Jewelry Industry, retail and entertainment, to create a single cultural landmark destination. The Center contains a jewelry whole-sale market, fabrication processing facilities, commercial jewelry, retail, exhibition, commercial retail, and entertainment, duty free, and restaurants organized around two major vertical atria. It is a civic and cultural landmark destination with a contemporary and iconic image. The design supports efficient and flexible leasing strategies to react to the market conditions.
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