Project Name:“Out of the Box, The Rise of Sneaker Culture”
Project Type:Museum exhibit
Location:Bata Shoe Museum, Toronto, ON
Engineering/Fabrication
/Installation of Custom ExhibitEventscape Inc.
Design:Karim Rashid
Completion: April, 2013
Photography:2013 Bata Shoe Museum, Toronto, Canada (photo: Philip Castleton)
Case Study Video:http://youtu.be/wYGdq7oyhuw
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Overview:
This striking contemporary exhibit was a turnkey project with all elements built and installed by Eventscape. To showcase the prized sneakers, the sleek design incorporates 32 translucent acrylic pedestals, a free-standing 40 foot long display case, and five inset wall displays with custom graphics. Acrylic, millwork, flooring and metal elements were all engineered to meet security and durability requirements.
Project Description:
The Bata Shoe Museum in Toronto has the world's largest and most comprehensive collection of shoes and footwear-related artifacts.
Out of the Box: The Rise of Sneaker Culture is the museum's latest exhibition, designed by famed international designer Karim Rashid. It documents the history of the sneaker from the late 1800's to today.
Eventscape was brought in to engineer, fabricate, and install the complete exhibition; literally from the floor finish up to the ceiling. To showcase the prized sneakers, the sleek design incorporates 32 translucent pedestals, a 40 foot long display case, an acrylic entrance screen, five integrated inset wall displays, and seamless printed graphics throughout.
The primary challenge was to engineer a system that would meet all the rigorous museum grade structural requirements of security, accessibility and durability while adhering to the narrow budget of a one-year long exhibit. Eventscape was able to achieve this without sacrificing the clean, flowing aesthetic of the design.
The lower portion of each pedestals was constructed out of heat-formed, impact-resistant PET-G co-polyester sheets, allowing it to have no visible internal structure and still provide the high level of protection required for the rare shoes. A printed graphic was carefully applied to the interior of each pedestal to create a custom gradient fade pattern from white to transparent, creating the illusion that the shoes hover effortlessly within the light, airy tubes.
Each base flange was shaped in spun aluminum and powder coated to match the floor finish in order to achieve a seamless transition between the pedestal and the floor, thus allowing the base to read as an extension of the floor surface. All fastening hardware was hidden or low profile to maintain the monolithic look.
The Innovation and Design area display case highlights the designs of four top Nike sneaker designers and features large scale print graphics of their original conceptual design sketches on the adjacent wall. The integrated internal structure of the case allowed it to elegantly span over 40' with minimal vertical supports.
The facing walls are composed of pre-fabricated millwork assemblies with integrated translucent display shelves and fibre optic lighting; sealed behind flush, frameless clear acrylic panels with a decorative, print graphic finish.
Fabrication of each component was completed in-house, and assembled on-site in order to accommodate the limited 10 day installation time.
In mid-April 2013, the exhibit opened to rave reviews by the media and sneaker fans alike, for a year long display of these rare, iconic and limited edition sneakers.