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Bar-code
Bar-code
5, Narodnaya ulitsa, Sankt-Peterburg, Russia
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Other Projects by Vitruvio & Sons architectural studio
Bar-code
5, Narodnaya ulitsa, Sankt-Peterburg, Russia
Type
YEAR
2007
SIZE
500,000 sqft - 1,000,000 sqft
"Bar-code" ("Shtrikh Code"). Multifunctional
trade complex."‘Shtrikh kod’ is barcode in Russian. This emblem of retail is frequently
used in contemporary art & design. Vitruvius and Sons studio used
it in the context of architecture. The centre is located in a soviet
residential area on the bank of the Neva River. Placed in a vast
nameless square by the Volodarsky Bridge, formed by grey housing blocks.
Vitruvius and Sons liven up this space by introducing a splash of
colour. At the same time they are playing with a post-modern symbolic;
the elongated windows which create the impression of a barcode help to
clarify the functional identity of the building (usually this role is
played by the logos of those retailers renting the shop spaces), and at
the same time they turn out a big portion of irony. A barcode (usually
an arbitrary technical element) is now an eye-catcher in the city. In
fact, this strange metal box painted in red with the dark vertical lines
plays the role of a new monumental artwork that is open for all kinds
interpretations."Vladimir_Frolov
trade complex."‘Shtrikh kod’ is barcode in Russian. This emblem of retail is frequently
used in contemporary art & design. Vitruvius and Sons studio used
it in the context of architecture. The centre is located in a soviet
residential area on the bank of the Neva River. Placed in a vast
nameless square by the Volodarsky Bridge, formed by grey housing blocks.
Vitruvius and Sons liven up this space by introducing a splash of
colour. At the same time they are playing with a post-modern symbolic;
the elongated windows which create the impression of a barcode help to
clarify the functional identity of the building (usually this role is
played by the logos of those retailers renting the shop spaces), and at
the same time they turn out a big portion of irony. A barcode (usually
an arbitrary technical element) is now an eye-catcher in the city. In
fact, this strange metal box painted in red with the dark vertical lines
plays the role of a new monumental artwork that is open for all kinds
interpretations."Vladimir_Frolov
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