With the purpose in requalifying an old building belonging to a
derelict industrial area, this project proposes a new concept for a banking
branch by presenting an innovative attendance desk design that leads to a new
and fresh appearance, language and workplace blueprint, without losing the
institution’s identity. This new image needs to be cohesive, simple in its
form, identifiable from other institution’s branches, communicative and
friendly.
The idea bases itself in the use of two objects: a box, as a reference
to the institution, and a desk, becoming the two, protagonists of a story that
molds and arranges the surrounding space consisting of approximately 200 m2.
The entry box, an element in sheer stone, transmutes between two
identities: a solid and featureless form during the day;
a translucent and welcoming sight at night revealing
in its interior the institution’s identity.
The desk as the element that delimits space and stipulates the
proximity between the client and the bank.
Clearly delineated spaces and objects are created, and monoliths that
convey the company’s motto “we of the land” as an idea of solidity, drive the
point of the intervention, the purity in geometry, offering
aunique experience.