Bank Digital Hub

Riyadh, Saudi Arabia

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Innovation Lab

Bank Digital Hub

Riyadh, Saudi Arabia

Firm

United Technology for Construction Co.

Type

Commercial › Retail Bank

STATUS

Built

YEAR

2020

SIZE

1000 sqft - 3000 sqft

BUDGET

$1M - 5M

The digital revolution has launched an era of human empowerment & engagement across business, society & in
every aspect of our lives. This shift in reality influenced how people consume information & shaped people’s
perceptions. Knowing that the bank’s vision is to be the Local Premier Provider of Innovative Financial Solutions &
Investment Products, we aim as designers to provide the 1st digital branch in the world making it a pilot in this new
digitalized era. What we offer with this concept is an understanding of the technology progression keeping in mind
the human rhythm – reflexes & emotions. Throughout the space, we bring the clients a personified innovative
experience through the functions distributed in the space. The space is designed with high tech furniture forms that
are designed to suit clients’ needs & comfort. The digital branch is designed to attract the youth generation, the key
element to bring more clients. The Hub includes video walls, interactive screens, tablet screens, 3D Projectors, &
VR Machine distributed across the sub spaces. As clients enter the space, they witness a development process of
modern & fast track business. This zone includes ATMs, ITMs, Currency Exchange & E-Shopping. The main
design element is the digital tree structure representing growth & development. From the tree, hangs an interactive
feature lighting up the space which represents the vow between the bank & their clients. The E-library is a function
new in a bank which provides research platform for the users. They can use stand up meeting booths for fast
discussions. The huddles zone is designed for individual use yet in a co-working space setting. In this quite digital
zone, we also have a focus group station for collaboration. The VR is for selling bank services, showcasing real
estate properties & car showrooms as retail.