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Bang & Olufsen Flagship Store Concept
Bang & Olufsen Flagship Store Concept
Copenhagen, Denmark
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Other Projects by Johannes Torpe Studios
Bang & Olufsen Flagship Store Concept
Copenhagen, Denmark
Johannes Torpe Studios designed the global flagship store concept for Bang & Olufsen’s highly anticipated new retail stores. The first store opened in Copenhagen in 2013.
At the heart of the new retail concept is a dedicated speaker wall that showcases all of Bang & Olufsen’s best-selling speakers. You can listen to any kind of music, including your own playlist streamed from your smartphone and check out the sound of everything from the smallest cube speakers to the largest floor models.
A B&O PLAY zone invites you to listen to the brand’s range of innovative designs created for more mobile lifestyles, comparing everything from the latest headphones to award-winning portable sound systems.
A more private area lets you settle in and immerse yourself in some of Bang & Olufsen’s top-of-the-line viewing and listening combinations. Here, you can view films on the latest flatscreen technology with sumptuous surround sound, or discover the near-magical convenience of linking rooms and multiple entertainment sources through BeoLink system integration.
The scalable retail concept has been designed for spaces from 50 m2 up to 200 m2 and above.
Case study video: https://vimeo.com/116842079
At the heart of the new retail concept is a dedicated speaker wall that showcases all of Bang & Olufsen’s best-selling speakers. You can listen to any kind of music, including your own playlist streamed from your smartphone and check out the sound of everything from the smallest cube speakers to the largest floor models.
A B&O PLAY zone invites you to listen to the brand’s range of innovative designs created for more mobile lifestyles, comparing everything from the latest headphones to award-winning portable sound systems.
A more private area lets you settle in and immerse yourself in some of Bang & Olufsen’s top-of-the-line viewing and listening combinations. Here, you can view films on the latest flatscreen technology with sumptuous surround sound, or discover the near-magical convenience of linking rooms and multiple entertainment sources through BeoLink system integration.
The scalable retail concept has been designed for spaces from 50 m2 up to 200 m2 and above.
Case study video: https://vimeo.com/116842079
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