Balzac Caffé - Main-Taunus Center

Frankfurt am Main West, Sulzbach (Taunus), Germany

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Balzac Caffé - Main-Taunus Center

Frankfurt am Main West, Sulzbach (Taunus), Germany

Firm

Type

Hospitality + Sport › Restaurant

YEAR

2011

SIZE

10,000 sqft - 25,000 sqft

KABC was hired by Balzac Coffee to redesign the chain after
the company merged with World Coffee in 2011. Services included formulating a
brand strategy and subsequently a brand experience comprised of graphic
services, signage, architectural design, and interior design. The brand
strategy is based on the original brand values of the founder of Balzac coffee
as well as current coffee shop trends observed in New York City. The second
part of KABC's services was to translate the developed brand into a series of
distinct and memorable experiences for guests.This Balzac Coffee Shop was the first shop realized for the
brand. It is located in Main-Tanus Center, a brand new shopping development
outside Frankfurt, Germany. The Balzac Coffee brand and subsequent interior
design have been developed from the types of products the stores will sell.
Coffee will always be sold, while extra offerings like Panini, frozen yogurt,
and specialty shakes will change based on what is popular at that particular
time. Similarly, classical furniture which evokes a timeless quality will be
built into the store, while whimsical accent pieces juxtapose the minimalist
sensibility.
The shop near Frankfurt features the signature Balzac Caffé wooden frame on the outside. Upon entering, shop patrons are greeted with a 9
meter long, wooden counter that defines the narrow linear space. It is shaped
and intended to be more like a bar counter as opposed to the typical service
counter, and will act as a social zone for people to enjoy coffee and
additional items each Balzac store will offer. This minimal environment is made
cozy through playful and artisanal accent elements that will be changed more
often, including the menu boards, graphical styles, and seating upholstery.