At Baldwin Denim Plaza, our goal was to maximize display in a minimal amount of space. The shop has a total area of around 1000 square feet, with no closets or back of house storage, and so it was important that every wall and piece of furniture be completely functional.
When possible, we kept the existing elements of the tenant space intact, including the doors, windows, flooring and accessible restroom. We took cues from the flagship Baldwin Men’s Shop and applied them to the more compact Plaza project.
The facade is made of interlocking zinc panels, matte black in color and constructed in a simple linear pattern. This was intended to distinguish the facade from the array of colors and ornate detail typical of the surrounding Plaza buildings. The Baldwin mark was waterjet-cut into the exterior sign, a clear-finished, sandblasted aluminum panel.
Inside, a muted material palette of black, white and gray highlights the clothing sold in the shop. Black denim curtains provide a backdrop, covering the dressing rooms and an air-handling unit that had to remain in place. New walls with built-in glass shelves wrap structural columns and frame the point-of-sale counter.
We fabricated shelves and hanging floor fixtures from steel tube and broken light gauge steel, powder-coated high-gloss white. Upper level racks display the now-iconic Baldwin KC Hat.
The casework in the shop—a cash wrap and oversized credenza—was fabricated by Hufft Projects from white oak panels with a grey stain. A back-lit blackened steel sign and blackened steel cash wrap bear the triple-stitch logo, visible through the windows by day and by night.