The AWFIS project is located in Bandra Kurla Complex (BKC), the commercial hub of Mumbai, India. BKC is like a school of corporate workplaces and has a huge contribution in transforming the cityscape of Mumbai.
NCUBE’s journey with AWFIS began with the latter’s inception and in this span of a little over 2 years, together, the brand has grown and transformed multiple times to evolve with the needs of the working population. The combined efforts at responding to the constant developments in the co-working space has led the brands to emerge as one of the best in the nation.
With the country identifying as the 3rd largest tech start-up hub in 2016, the ideation of AWFIS works towards delivering spaces to budding organizations while providing them with the necessary equipment and a network/web/community to grow. Every AWFIS brings in a new set of design expectations and deliverables. The lack of availability of lavish spaces and an extreme hike in property costs everywhere is one of the major driving factor in the popularity of co-working layouts such as AWFIS. The prime design intent remains to be the optimum utilization of space, thus reviving what already exists in a different form.
Design is a product of infinite tangible and intangible aspects. An extensive journey by NCUBE Design, from ideation to conception to actuation determined the design. The designers tackled several challenges like aesthetics vs. functionality, minimalism vs. chaos and an idea to create a transcendental experience for the user; shaping the final design for AWFIS BKC. It is a unique blend of design and aesthetics that finds place in every user’s visual and psychological acceptance is therefore conceptualised.
Collaboration was the predefining element of co-working spaces, hence the design intent was to craft a space that gives the users a reason to stay curious, observe and interact- a warm casual space that works as an incubator for ideas. This allowed for experimentation with materials such as wood and metal that endow warmth and a rustic feel to the space.
The project exhibits the Industrial Chic design vocabulary- an aesthetic trend in interior design that takes clues from old factories and industrial spaces which in recent years have been converted to lofts and other living spaces. The pendant lights adorning the collab zone translates the space into an informal lounge. For more acoustically critical discussions, there are two meeting pods and a phone booth.
Collab zone - a perfect frame for the reception
The collab zone sets a dramatic backdrop for the reception, creating porosity in the space that defines transparency, opportunity and ease of communication. Every layer is carefully designed and curated, from furniture, lights, flooring to the ceiling. The space is designed to adapt to various activity-based functions, from touch down to ad-hoc discussions, community space to a town hall gathering-all of it coming together to define a truly collaborative space.
Cabins - a space for your working needs
The cabins are spaces that allow the user to work in good acoustic and visual comfort.
Meeting rooms- a space to ideate and execute
As part of the central collab zone, the meeting rooms maintain the formal atmosphere of the space which has been achieved by choosing the right seating, appropriate lux levels, coupling it with materials such as cork and fabric paneling for the right acoustics. The spaces sport industrial materials like raw wood, industrial light fittings, Brooklyn glazed partitions and texture paint.
Growth is definitely NCUBE’s constant with an AWFIS project, lending both entities the constant need for evolution to meet the needs of growing India in the co-working space.