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Avenue Road, Dallas
Avenue Road, Dallas
Dallas, TX, United States
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Avenue Road, Dallas
Dallas, TX, United States
Type
STATUS
Built
YEAR
2025
SIZE
10,000 sqft - 25,000 sqft
BUDGET
$1M - 5M
Completed in early 2025, BxSM’s design for Avenue Road’s new showroom in the Dallas Design District reimagines a one-story steel warehouse as a grand courtyard home.
The task of renovating an unremarkable industrial building for the display of furniture and objects - in Texas, no less - immediately brought to mind Donald Judd’s work in Marfa, where, in restoring and adapting a number of existing structures for the permanent display of his work, Judd prioritized providing the abundant natural light he lamented was often lacking in gallery and museum settings. Bringing natural light into the showroom posed a significant challenge, as party walls and lot lines prevented the provision of glazing of any kind on three sides; achieving a suitably residential scale to display furniture and art was the second major challenge. A simple intervention of a central square defined by four walls, half exterior courtyard, solved both of these problems: the brick walls act as reflectors, scattering light throughout and creating well-lit, residentially scaled spaces around the courtyard.
Three brick volumes subdivide the space between the main sales floor and the facade, accommodating a back of house kitchen, restrooms, and an intimate room for small, precious objects; the spaces between them serve as a sunlit gallery, a display kitchen opening onto the sales floor, and a daylit back of house area.
The task of renovating an unremarkable industrial building for the display of furniture and objects - in Texas, no less - immediately brought to mind Donald Judd’s work in Marfa, where, in restoring and adapting a number of existing structures for the permanent display of his work, Judd prioritized providing the abundant natural light he lamented was often lacking in gallery and museum settings. Bringing natural light into the showroom posed a significant challenge, as party walls and lot lines prevented the provision of glazing of any kind on three sides; achieving a suitably residential scale to display furniture and art was the second major challenge. A simple intervention of a central square defined by four walls, half exterior courtyard, solved both of these problems: the brick walls act as reflectors, scattering light throughout and creating well-lit, residentially scaled spaces around the courtyard.
Three brick volumes subdivide the space between the main sales floor and the facade, accommodating a back of house kitchen, restrooms, and an intimate room for small, precious objects; the spaces between them serve as a sunlit gallery, a display kitchen opening onto the sales floor, and a daylit back of house area.
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