The
Aveda Institute had long been renting a facility located in Northeast
Albuquerque and in 2009 began looking for a place to call their own. That place
is the old Sandia Theater in Old Town Albuquerque. Mullen Heller Architecture,
the architect for Mark Pardos’ Aveda Salons in the area, was able to
accommodate the nationally prescribed program within the existing building with
only 1,905sf of additions to the original building. The Sandia Theater was
built in 1946 and was a major attraction during its heyday along the famed
Route 66 corridor. Fast forward almost 70 years, the building sat dilapidated
and in need of a major face lift.
Aveda,
being a socially conscious company states, “Our mission at Aveda is to care for
the world we live in, from the products we make to the ways in which we give
back to society. At Aveda, we strive to set an example for environmental
leadership and responsibility, not just in the world of beauty, but around the
world.”
The
owner opted to rejuvenate as much of the original theater’s charisma as
possible while creating a state-art-of-art cosmetology school, instead of
demolishing the historic building. Within the walls of the 12,339sf Aveda
Institute are: four classrooms, 50 styling stations, a pedicure/manicure area,
eight treatment rooms, a large retail area, a conference room, administrative offices,
and a call center. The raw and unembellished feel of the exposed structure and
polished concrete floors accurately portray the buildings character but also
provides durable surfaces that are conducive to the rough and tough nature of salon
use.
The
completion of Mark Pardos’ Aveda Institute brings a lively street presence to
the area, and now the once forgotten stretch of Route 66 is vibrant.