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Autogermánica AG
Autogermánica AG
Santo Domingo, Dominican Republic
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Autogermánica AG
Santo Domingo, Dominican Republic
BMW’s
new home in Dominican Republic is all about showcasing masterpieces in the most
perfect way. Designed according to the new BMW Group Identity Guidelines, it
has been completely renovated to the new standards of what a BMW Showroom
should be.
The
process to convert the old showroom involved a complete strip down of the
existing building, leaving only its raw roof structure(warehouse A-frame apex
roof) and columns. The concept of its appealing and striking profiles is placing
the automobiles in centre stage. Powerful straight lines of interaction between
rectangular walls and hovering roof slabs give it a clear sense of direction
and dynamic linear alignment.
The
outer shell is a combination of a glass facade, distinctively overhanging roof
slabs, and an exterior vehicle display platform backgrounded by a white
plastered wall. The entrance is integrated on the side to the glass facade,
remaining unobtrusive to the view of the automobiles in its interior. A white
plastered wall highlights this side entrance and guides visitors towards the
interior.
The
automobiles placed in what emulates a road inside the showroom running parallel
to the road that faces its facade are meant to give it a stimulating atmosphere
based on the interaction of the outer environment and inner ambience through
its space-defining layers. The transparency offered by the clear glass facade
and the predominating white plastered walls and slabs set out a lively
atmosphere of bright open space and create a radiant highlighting effect over
the products.
The
interior distribution is structured into defined distinct areas giving visitors
a dynamic experience. Parallel lanes of automobiles over asphalt-colored floors
greet visitors as they enter the showroom. The customer area provides a view of
the entire showroom, located one step higher on a platform characterized by
warmer colored floors. All areas have the adequate connection between each
other regarding the process flows for the different purposed visitors who
attend the showroom: potential customers and service customers.
Visitors
can experience the excitingly accentuated spatial landscape as they gaze
through the different areas which include two model specific spaces: the “M
Corner” with a vehicle displayed over a glass floor and the “7 Lounge” with an
elegant natural wood platform. Both spaces posses their own furniture elements
for visitors who want to comfortably sit and appreciate the vehicles in
display.
All
of the furniture throughout the showroom is characteristic of BMW’s visual
style and are an integral element of the brands presentation. It was designed
for BMW and embodies the high aspirations of the brand in terms of quality and
design. In addition to the functional styling the furniture provides, the
spaces are enlivened by carefully appointed lighting.
Light
suffusion accentuates the architecture as well as provides a pleasant
atmosphere indoors and outdoors. Product lighting is provided by recessed light
fixtures which are of daylight color so that the product colors are always
perceived authentically at night or day. some colored led accents can be
perceived in spaces like the “M corner” as well as outdoors providing
interesting moods to the facade.
The
combination of these simple elements create a captivating and attractive
setting for some smooth operations
and ensure a recognizable fascinating brand image.
new home in Dominican Republic is all about showcasing masterpieces in the most
perfect way. Designed according to the new BMW Group Identity Guidelines, it
has been completely renovated to the new standards of what a BMW Showroom
should be.
The
process to convert the old showroom involved a complete strip down of the
existing building, leaving only its raw roof structure(warehouse A-frame apex
roof) and columns. The concept of its appealing and striking profiles is placing
the automobiles in centre stage. Powerful straight lines of interaction between
rectangular walls and hovering roof slabs give it a clear sense of direction
and dynamic linear alignment.
The
outer shell is a combination of a glass facade, distinctively overhanging roof
slabs, and an exterior vehicle display platform backgrounded by a white
plastered wall. The entrance is integrated on the side to the glass facade,
remaining unobtrusive to the view of the automobiles in its interior. A white
plastered wall highlights this side entrance and guides visitors towards the
interior.
The
automobiles placed in what emulates a road inside the showroom running parallel
to the road that faces its facade are meant to give it a stimulating atmosphere
based on the interaction of the outer environment and inner ambience through
its space-defining layers. The transparency offered by the clear glass facade
and the predominating white plastered walls and slabs set out a lively
atmosphere of bright open space and create a radiant highlighting effect over
the products.
The
interior distribution is structured into defined distinct areas giving visitors
a dynamic experience. Parallel lanes of automobiles over asphalt-colored floors
greet visitors as they enter the showroom. The customer area provides a view of
the entire showroom, located one step higher on a platform characterized by
warmer colored floors. All areas have the adequate connection between each
other regarding the process flows for the different purposed visitors who
attend the showroom: potential customers and service customers.
Visitors
can experience the excitingly accentuated spatial landscape as they gaze
through the different areas which include two model specific spaces: the “M
Corner” with a vehicle displayed over a glass floor and the “7 Lounge” with an
elegant natural wood platform. Both spaces posses their own furniture elements
for visitors who want to comfortably sit and appreciate the vehicles in
display.
All
of the furniture throughout the showroom is characteristic of BMW’s visual
style and are an integral element of the brands presentation. It was designed
for BMW and embodies the high aspirations of the brand in terms of quality and
design. In addition to the functional styling the furniture provides, the
spaces are enlivened by carefully appointed lighting.
Light
suffusion accentuates the architecture as well as provides a pleasant
atmosphere indoors and outdoors. Product lighting is provided by recessed light
fixtures which are of daylight color so that the product colors are always
perceived authentically at night or day. some colored led accents can be
perceived in spaces like the “M corner” as well as outdoors providing
interesting moods to the facade.
The
combination of these simple elements create a captivating and attractive
setting for some smooth operations
and ensure a recognizable fascinating brand image.
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