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Audio Technology Showroom
Audio Technology Showroom
Egypt
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Other Projects by Morgan Design and Consultancies
Audio Technology Showroom
Egypt
Type
STATUS
Built
YEAR
2021
SIZE
0 sqft - 1000 sqft
BUDGET
$500K - 1M
The Client:
Audio Technology is the main distributer of a variety of internationally acclaimed brands in Egypt, such as renowned Bose, JBL, Pioneer DJ, Shure and Harman Professional. The main Showroom is located in Heliopolis, Cairo. The project is constructed on a total area of 90 m², including interior and exterior area.
The Challenge:
The Challenge of the design is divided into two parts:
1. Create a new brand identity for Audio Technology showrooms with a simple yet attractive interior concept flexible enough to be applied in many store branches with various areas across Egypt.
2. Allocate all products with their specs, accurate dimensions, various functions and different brands in the open space showroom that manages to distribute the products in arranged, clear and knit appearance with hiding all wires, yet specify large storage area and allowing enough flexibility in space to meet the user’s needs for a very specific and challenging display.
Music is the Key:
Our concept has the energy to transform the invisible waves produced by sound into a unique dynamic vision, expressed by the curved intersecting surfaces creating a "fluid" space.
Through smooth and clear lines the interior is shaped and the continuity of spatial visual flow is created connecting all products from different brands together all under one roof. With a huge storage space hidden in the natural smooth wood surfaces.
Copyright © 2022 Morgan Design & Consultancies Egypt, inc. all rights reserved.
Audio Technology is the main distributer of a variety of internationally acclaimed brands in Egypt, such as renowned Bose, JBL, Pioneer DJ, Shure and Harman Professional. The main Showroom is located in Heliopolis, Cairo. The project is constructed on a total area of 90 m², including interior and exterior area.
The Challenge:
The Challenge of the design is divided into two parts:
1. Create a new brand identity for Audio Technology showrooms with a simple yet attractive interior concept flexible enough to be applied in many store branches with various areas across Egypt.
2. Allocate all products with their specs, accurate dimensions, various functions and different brands in the open space showroom that manages to distribute the products in arranged, clear and knit appearance with hiding all wires, yet specify large storage area and allowing enough flexibility in space to meet the user’s needs for a very specific and challenging display.
Music is the Key:
Our concept has the energy to transform the invisible waves produced by sound into a unique dynamic vision, expressed by the curved intersecting surfaces creating a "fluid" space.
Through smooth and clear lines the interior is shaped and the continuity of spatial visual flow is created connecting all products from different brands together all under one roof. With a huge storage space hidden in the natural smooth wood surfaces.
Copyright © 2022 Morgan Design & Consultancies Egypt, inc. all rights reserved.
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