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Audi - Frankfurt Motor Show 2013 – A Change of Perspective
Audi - Frankfurt Motor Show 2013 – A Change of Perspective
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Other Projects by SCHMIDHUBER
Audi - Frankfurt Motor Show 2013 – A Change of Perspective
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On the main concourse of the Frankfurt Motor Show, Audi invites visitors to look at mobility from a new point of view: a “Hanging City” inspires fresh perspectives and allows visitors to encounter the varied demands on future mobility, as well as Audi’s innovative technical solutions.
This free-standing building with a floor space of 3,400 square meters looks, from the outside, like a starkly geometrical, floating cube. Inside, skyscrapers and entire districts grow downwards from the ceiling. Each district illustrates the characteristics of mobile, urban living. Here it’s about new technology and innovative drive systems, about individualism and athleticism or about the Audi design philosophy. Architecture, media installations and mysterious lighting combine to create an impressive brand and experience world, offering visitors new perspectives on the multiplicity of tomorrow’s urban mobility solutions.
This project was designed and created for AUDI AG by SCHMIDHUBER (concept and architecture) and KMS BLACKSPACE (concept, communication and media installations).
Client: AUDI AG
Concept and Architecture: SCHMIDHUBER
Concept, communication and media content: KMS BLACKSPACE
Photos: Andreas Keller, Altdorf
Approximate dimensions: Length 73 m / Width 49 m / Height 13 m
Floor area: ca. 3,400 square meters / 2 floors
This free-standing building with a floor space of 3,400 square meters looks, from the outside, like a starkly geometrical, floating cube. Inside, skyscrapers and entire districts grow downwards from the ceiling. Each district illustrates the characteristics of mobile, urban living. Here it’s about new technology and innovative drive systems, about individualism and athleticism or about the Audi design philosophy. Architecture, media installations and mysterious lighting combine to create an impressive brand and experience world, offering visitors new perspectives on the multiplicity of tomorrow’s urban mobility solutions.
This project was designed and created for AUDI AG by SCHMIDHUBER (concept and architecture) and KMS BLACKSPACE (concept, communication and media installations).
Client: AUDI AG
Concept and Architecture: SCHMIDHUBER
Concept, communication and media content: KMS BLACKSPACE
Photos: Andreas Keller, Altdorf
Approximate dimensions: Length 73 m / Width 49 m / Height 13 m
Floor area: ca. 3,400 square meters / 2 floors
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