At the Paris Motor show, Audi presents itself over 2,200 sq.m. with a new fair design, honing its design vocabulary and construction to make the brand core "Vorsprung durch Technik" a live experience. The main focuses are the brand's innovation fields "Audi ultra", "Audi connect", and "Audi e-tron", which the public are introduced to interactively. The concept study Audi crosslane coupé is displayed in Paris as a world premiere. Audi also presents the new S3, which will be launched at the beginning of 2013, connecting dynamic performance with maximum efficiency. A third highlight vehicle is the Audi A3 Sportback. The trade fair presentation was designed and realized as a cooperation between SCHMIDHUBER (concept and architecture) and KMS BLACKSPACE (concept and communication).