Audi has re-opened its brand pavilion in Auto City Wolfsburg with a remake of its permanent exhibition, which showcases Audi’s current technologies and innovations. A special highlight is an interactive ball, the „Audi Sphere“, which visitors use as a personal companion on their tour of the pavilion. As a key to the world of Audi, visitors can use it to activate content, thus deciding for themselves which information they wish to access. SCHMIDHUBER is responsible for the exhibition design and staging concept. KMS BLACKBOX developed the communication and media elements.