Auchan Jia Xing Shopping Mall, located on the outskirts of Shanghai, is themed to be a Phygital Playground incorporating the “physical” with the “digital” in different digital attractions for young adults and families with small children. The Magic Boxes are experiential based volumes located within the atriums. They are programmed with activities such as boutique stores, pop up retail, rest areas, play areas, etc. The Boxes are utilizing the latest digital technology, such as augmented reality and virtual reality, to provide people with a truly unique shopping experience.