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Au Sommet Place Ville Marie
Au Sommet Place Ville Marie
Montreal, Canada
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Other Projects by GSM Project
Au Sommet Place Ville Marie
Montreal, Canada
Firm
STATUS
Built
YEAR
2016
SIZE
10,000 sqft - 25,000 sqft
BUDGET
$10M - 50M
Built in 1962, Place Ville Marie is a large office complex and plaza in the heart of Montreal’s business district. The observation deck experience created by GSM Project includes an interactive gallery, terraces, a restaurant-bar operated by a renowned local restaurateur, a boutique offering locally made goods, and a café.
GSM Project had the mandate to design and build an experience that would highlight Place Ville Marie’s heritage value, allow locals to rediscover their city, and offer tourists a unique and exciting opportunity to get a true taste of life in Montreal.
GSM Project put together a consortium of some of Montreal’s finest companies—including Sid Lee, Cirque du Soleil, restauranteurs Les Enfants Terribles, and building owners Ivanhoé Cambridge—and spearheaded the transformation of the top three floors into a world-class observation deck experience.
Visitors to the 46th floor of Place Ville Marie get a stunning 360-degree view of the city. Two floors below, Montreal’s highest restaurant boasts a menu inspired by the city itself and made from local ingredients. Four hundred square metres of open-air terraces extend from the restaurant, allowing one of the best dining experiences in town. The entire project is LEED EB+OM Silver certified.
On the 45th floor, 55 original media productions offer an impressionistic portrait of the city and its people. The content is always associated with the view, so that visitors facing south, for example, can watch videos explaining how the St. Lawrence River shaped Montreal’s development. They can also learn about the vital role the river plays today as a shipping corridor, as a source of drinking water, and as a popular destination for boating, fishing, kayaking, and even surfing.
A key feature of Au Sommet Place Ville Marie is the use of RFID technology to personalize the visitor experience. At the reception, visitors are given RFID-enabled wristbands, which they then use to select content during their visit. When they leave, they receive a personalized set of missions with a checklist of things to do in the city at large, based on their interests.
Other important design imperatives included flexibility and updateability. Our approach was to create each space using a modular design that can be easily adapted for different events and exhibitions. To ensure the interactive content stays relevant and evolves with the seasons, a content and social media curator was hired to update information regularly about what’s happening in Montreal.
GSM Project had the mandate to design and build an experience that would highlight Place Ville Marie’s heritage value, allow locals to rediscover their city, and offer tourists a unique and exciting opportunity to get a true taste of life in Montreal.
GSM Project put together a consortium of some of Montreal’s finest companies—including Sid Lee, Cirque du Soleil, restauranteurs Les Enfants Terribles, and building owners Ivanhoé Cambridge—and spearheaded the transformation of the top three floors into a world-class observation deck experience.
Visitors to the 46th floor of Place Ville Marie get a stunning 360-degree view of the city. Two floors below, Montreal’s highest restaurant boasts a menu inspired by the city itself and made from local ingredients. Four hundred square metres of open-air terraces extend from the restaurant, allowing one of the best dining experiences in town. The entire project is LEED EB+OM Silver certified.
On the 45th floor, 55 original media productions offer an impressionistic portrait of the city and its people. The content is always associated with the view, so that visitors facing south, for example, can watch videos explaining how the St. Lawrence River shaped Montreal’s development. They can also learn about the vital role the river plays today as a shipping corridor, as a source of drinking water, and as a popular destination for boating, fishing, kayaking, and even surfing.
A key feature of Au Sommet Place Ville Marie is the use of RFID technology to personalize the visitor experience. At the reception, visitors are given RFID-enabled wristbands, which they then use to select content during their visit. When they leave, they receive a personalized set of missions with a checklist of things to do in the city at large, based on their interests.
Other important design imperatives included flexibility and updateability. Our approach was to create each space using a modular design that can be easily adapted for different events and exhibitions. To ensure the interactive content stays relevant and evolves with the seasons, a content and social media curator was hired to update information regularly about what’s happening in Montreal.
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