The basic challenge was how to develop a project that maximised the
small lot, optimizing the number of units and other areas, while generating an
architectural language that was unique within its sector. The key design ideas
were to obtain flexibility and cost effectiveness, within a contemporary and
unique building (thus mitigating the disadvantage of a project with few
sellable units, as a result of the site). The potential buyer was offered
choice, as the building accommodates / subdivides into varying apartment
modules (in both horizontal and vertical planes), ranging from one bedroom
units to three bedroom apartments.