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At the Top, Burj Khalifa
At the Top, Burj Khalifa
Dubai, United Arab Emirates
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Other Projects by GSM Project
At the Top, Burj Khalifa
Dubai, United Arab Emirates
Firm
STATUS
Built
YEAR
2015
SIZE
25,000 sqft - 100,000 sqft
BUDGET
$10M - 50M
GSM Project was given the mandate by Emaar Properties to create the concept, develop the written, graphic, and audio-visual content, and handle the design, production, and installation of all exhibition components, including the multimedia elevator cabs experience, of At the Top, the observation deck for the world’s tallest building. In 2014, gsmprjct° performed the same scope of services for the expansion of the experience onto two additional floors – including a new VIP experience level.
Starting at the visitor centre, located at the Mall level of the complex, this multimedia experience presents the visitor with the history and facts about the tower, its construction, and the many people behind it. Before reaching the elevator that will bring them to the top, visitors have the opportunity to view a large illuminated model of the Burj Khalifa, to go through a tunnel animated by video projections, and to stop at a specially designed room and observation point to admire the tower from an unobstructed vantage point.
Access to the observation deck is provided by two custom-designed elevator cabs, presenting visitors with an immersive multimedia experience and preparing them for the breathtaking view of Dubai that awaits them on the 124th floor. Once there, visitors can complement their visit by using gsmprjct°’s Tellscope™ electronic telescopes to learn more about the city’s landmarks and attractions in an interactive and unique way.
Newly completed, the 125th and 148th floors offer exciting experiences for visitors. Now, they can enjoy an interactive multimedia tour across the city and its landscapes, or enjoy views in the highest level of luxury with the feel of a local home and its comforts.
Starting at the visitor centre, located at the Mall level of the complex, this multimedia experience presents the visitor with the history and facts about the tower, its construction, and the many people behind it. Before reaching the elevator that will bring them to the top, visitors have the opportunity to view a large illuminated model of the Burj Khalifa, to go through a tunnel animated by video projections, and to stop at a specially designed room and observation point to admire the tower from an unobstructed vantage point.
Access to the observation deck is provided by two custom-designed elevator cabs, presenting visitors with an immersive multimedia experience and preparing them for the breathtaking view of Dubai that awaits them on the 124th floor. Once there, visitors can complement their visit by using gsmprjct°’s Tellscope™ electronic telescopes to learn more about the city’s landmarks and attractions in an interactive and unique way.
Newly completed, the 125th and 148th floors offer exciting experiences for visitors. Now, they can enjoy an interactive multimedia tour across the city and its landscapes, or enjoy views in the highest level of luxury with the feel of a local home and its comforts.
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