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Arup Toolbox
Arup Toolbox
Fitzroy Street, London, United Kingdom
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Arup Toolbox
Fitzroy Street, London, United Kingdom
Type
YEAR
2008
SIZE
1000 sqft - 3000 sqft
BUDGET
$50K - 100K
Superblue designs exhibitions to highlight the creative culture of Arup. Superblue is putting together a series of exhibitions for Arup - the global consultancy. A year long engagement the project aims to promote the work of the designs both internally within ARUP and externally to clients, partners and prospective recruits. Covering 6 different themes and 6 exhibitions, the
consultancy process aims to highlight the unique approach ARUP designers and engineers bring to challenging construction projects.The exhibitions for Arup will reflect its style of the consultancy, people and skills. The first exhibition highlights various ‘tools’ that allow for creative cross-fertilisation between different areas of design. It
is the unexpected connections between these areas that allow for
innovation.
The first exhibition, The Toolbox, will be displayed in the
window of 12 Fitzroy Street, “London, W1 and highlights the work of the
façade, materials, product design and lighting teams". It celebrates
creativity and problem-solving, and shows the unique tools that are used
with the company to achieve their ground breaking projects.
The Toolbox is an exhibition that looks at the unique use of both
traditional and cutting-edge tools in contemporary design and
engineering. The first in an exciting series of shows exploring the work
and processes of Arup Facades, Product, Lighting and Materials
Engineering. Through the craftsman-like use and development of tools,
Arup designers provide creative and intelligent solutions to particular
creative problems.
How do Arup designers turn their ideas into reality? As The Toolbox
shows, sometimes it is through a playful approach to the tools available
to them. The exhibition shows the importance of lateral thinking and
experience needed by an Arup designer.
The exhibition looks at how computer games are being used to optimise
energy use in new buildings. Hand sketching is used to solve the
structure of a new Zaha Hadid building. Plasticine helps describe an
Anish Kapoor sculpture for the Paris Metro.
Through using such a variety of tools and processes Arup make sure
ideas can be realised.
consultancy process aims to highlight the unique approach ARUP designers and engineers bring to challenging construction projects.The exhibitions for Arup will reflect its style of the consultancy, people and skills. The first exhibition highlights various ‘tools’ that allow for creative cross-fertilisation between different areas of design. It
is the unexpected connections between these areas that allow for
innovation.
The first exhibition, The Toolbox, will be displayed in the
window of 12 Fitzroy Street, “London, W1 and highlights the work of the
façade, materials, product design and lighting teams". It celebrates
creativity and problem-solving, and shows the unique tools that are used
with the company to achieve their ground breaking projects.
The Toolbox is an exhibition that looks at the unique use of both
traditional and cutting-edge tools in contemporary design and
engineering. The first in an exciting series of shows exploring the work
and processes of Arup Facades, Product, Lighting and Materials
Engineering. Through the craftsman-like use and development of tools,
Arup designers provide creative and intelligent solutions to particular
creative problems.
How do Arup designers turn their ideas into reality? As The Toolbox
shows, sometimes it is through a playful approach to the tools available
to them. The exhibition shows the importance of lateral thinking and
experience needed by an Arup designer.
The exhibition looks at how computer games are being used to optimise
energy use in new buildings. Hand sketching is used to solve the
structure of a new Zaha Hadid building. Plasticine helps describe an
Anish Kapoor sculpture for the Paris Metro.
Through using such a variety of tools and processes Arup make sure
ideas can be realised.
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