This project radically transforms the 1930’s-era power plant for the Lucky Strike Tobacco complex of buildings in Richmond’s Shockoe Bottom into a vibrant, day-lit office headquarters for Arts & Letters Creative Co., a national branding and marketing company based in Richmond. Arts & Letters has an open, collaborative working method and they do much of the design and production work in house, with creative, direction/production, writers, and video and graphics taking place all under one roof. Our approach respects the building by removing all previous work and creating a clean pair of white program insertions to capture the additional working and making spaces for this dynamic company.