The Arc’teryx Portland Creation Center places design performance center stage, supporting administrative and creative review processes. Designing “at the wall” becomes a moment of artistic performance—sometimes scripted and sometimes improvisational, but never dull. “We had designed the global retail standard for Arc’teryx in 2017, selected aspects of which were implemented,” notes Reiko Igarashi, brand designer for Skylab. “The brand came back to us several years later wanting to create a centralized hub that brings together the administrative and support aspects as well as the creative studio. This new venue provides that.”
The creative studio can be sheltered from view or open and inviting. Both immersive brand experience and neutral environments allow design work to find its own voice. The 6,493-square-foot studio can be staged for presentation or for small group work at the same time. It allows for a gradient of work, from intimate, small-scale detail to long range planning, from rough mockup and ideation to refined line presentation. The office features semi-private and private spaces, conceptually programmed around the geometry of a circle that is divided into stages of the production cycle. Standing at the center of the space offers a panoramic view of all the processes and a season of the production cycle. Walking along the outside edge of the space limits the view and focuses attention on details and specific aspects of design.
Arc’teryx as a brand, aesthetically, is minimal as a result of the rigorous process that they go through cutting away anything extraneous. They had extensively documented their brand evolution, that then informed the DNA, and helped put together a space that defined the brand. When their minimalism translated to spatial design, balancing pure function with the aesthetics became necessary. Material choices were made responsibly and show a love for the outdoors, not a recreation of nature indoors. The palette celebrated the synthesis of technology, resourcefulness, and nature in artful objects. “Rather than physical separations and barriers such as walls,” notes Igarashi, “we used custom cabinetry, flooring, and materiality to express change and support the needs of different creative processes.” The reception area was designed to be active, open, has a climbing wall and a wall to display historic and on-the-shelf shoes. Beyond the reception, is a private workspace to review the production line at different stages. The internal lounge is a corridor that is meant to feel formal in comparison to the spaces around it. The space was demarcated by dropping a geometric folded ceiling here, adding a custom rug in a palette inspired by lichen and granite and a two-sided couch.