For over 10 years, Eight Inc. has worked with Apple designing its branded exhibitions worldwide. The Apple MacWorld tradeshow exhibitions require a highly developed narrative and circulation control in an open arena with the ability to engage and retain their visitor. The MacWorld exhibitions encapsulate the essence of the Apple lifestyle brand. This is achieved through the thoughtful design of interactive product displays, vivid graphic elements and intuitive space delineation. The Apple MacWorld exhibition program continues today as a worldwide series of exhibitions and new product launches . Eight Inc. has designed exhibitions in Tokyo, New York, San Francisco, Paris and over 25 smaller venues in the Unites States and abroad.