IN&EDIT architecture, was asked, at the end of 2015, to create the new Antalis flagship store. Our challenge was to develop a new identity that was going to be easy to recreate somewhere else –if needed. The atypical space’s first feature was its main linear glass facades that are 33 meters long. We had the strong desire to make it a breathing place with windows everywhere so it gives depth to the store. IN&EDIT architecture wanted to make the store appealing from the outside so that they get more visibility. Having a store helps Antalis reinforce their brand identity. Antalis is well-known in the creative industry as they sell a wide range of papers, they have more than 3000 options.
Our goal was to create a skyline in the middle of an area that’s evolving for the better. It’s not common in downtown Paris to see highly modern buildings as the city tends to keep its historical parts alive. The 13th arrondissement where Antalis is located, is a changing area. It’s becoming the new Business Center. As a result, we really wanted them to embody this change.