ANDY WARHOL: 15 MINUTES ETERNAL

10, Bayfront Avenue, Singapore, Singapore

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ANDY WARHOL: 15 MINUTES ETERNAL

10, Bayfront Avenue, Singapore, Singapore

Firm

Type

Cultural › Gallery

YEAR

2012

SIZE

100,000 sqft - 300,000 sqft

Entering
into the world of Andy Warhol is like going through the looking-glass in Alice
in Wonderland. Opening a door may bring you 10,000 miles away into another
dimension with unexpected sensorial experiences. The doors seem to look the
same but their slight variations indicate a plethora of sub-entities in the
manner of Russian dolls. A true spatial experience to get closer to the Artist
is at the forefront of this exhibition.

As
a virtuoso, Andy Warhol created art through all types of technical tools and
mediums so as to push away the boundaries of his own environment. Warhol used a
countless number of tools and vast techniques to further explore his
fascination of identical elements. The
man behind the icon, his ceaseless artistic quests, is the motto of how this
exhibition tells the story.

Combining
one of the most influential Artist of the 20th of century obsessed with square
and series, with one of Singapore’s most iconic architectural masterpieces, the
Art Science Museum, whose design focuses on curves in a unique way, the
challenge is certainly high. The result is most successful, thanks to the
magnification of marrying these two antinomic entities.The laws of attraction
principles can be here verified where like attracts like in a complementary
phenomenon. The visitor experience remains simple and easily accessible as a
matter of fact.

A detailed
study of the building demonstrates a consistency and similarity in layout,
revealing a system of repetition of identical elements. The exhibits are
inserted in a logical way embodying a strong relationship between the artworks
and the building itself. The use of metallic frame with identical proportions
as a common denominator acts like breadcrumb along the exhibition. The
consistent architectural vocabulary makes it easy for visitors to follow the
artistic tale of the creative icon.

From grid to
frame, the recurrent spatial proportions and dimensions accompany this treasure
hunt. Elements are repeated, mirrored and adapted to each gallery condition
where colors dance with light to emphasize the discourse. Beyond the repetition
of identical portal frames and metallic structures, iconic design elements are
incorporated engaging the public and transporting them back into some of
Warhol’s most memorable references.Those landmarks punctuate the
sequence to excite the visitor and address various audiences. Along the
exhibition, we can learn, play, dance, read, touch, listen, watch, feel, run
and experience. Everyone can find his own pearl in this ocean of emotions and
senses.

Conceived as
a journey into the Pop Icon environment, Andy Warhol: 15 Minutes Eternal is
for sure an experience in itself that leaves you an aftertaste of pink candy.

So, I
welcome you to enter into the box and follow the rabbit ! Dive in and explore
the journey of the incredible and captive world of Andy Warhol.