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Amuse Bouche
Amuse Bouche
Bengaluru, India
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Amuse Bouche
Bengaluru, India
Inside Studio GSA’s 3,800 sq. ft. Amuse Bouche store in Bangalore, retail becomes a museum for the everyday object
Is shopping destined to remain a sprint through aisles, or can it take on the unhurried, curious rhythm of a gallery stroll?
At the Amuse Bouche store in Bangalore, designers Santosh Belani and Gaurav Panjwani of Studio GSA set a compelling example for the latter. Steering clear of familiar retail patterns, they transform the 3,800 sq. ft. space into a museum-like setting for showcasing FabCuro’s collection of home decor. Muted textures and minimalist furnishings artfully foreground these products, while a fluid, dynamic circulation weaves through intimate pockets of curated ensembles. In exploring these layered spatial experiences, the store transforms shopping from passive browsing into active discovery.
The store opens into a lobby area. Straight ahead, a cluster of multi-level displays asserts itself as the entrance’s defining focal point. Angled partitions surround this centerpiece, establishing diverse circulation paths across the store. Layered with display ledges and consoles that subtly echo the familiar character of residential foyers and passages, these partitions lead into smaller display zones that stage residential vignettes such as living rooms and lounging corners. To the left of the entrance, the reception area features an elongated stone table set before a wood-paneled wall with integrated niches. A staff conference room is positioned just behind this checkout area. At the far end, a glass-lined facade frames the storefront.
A series of arches, infilled with warm wood, composes the shopfront. Beneath these, displays unfold like still-life compositions. As natural light filters softly through the glazing, it spotlights the objects in cinematic frames. “It is about clarity; for the eye and for the object. The storefront holds its breath so that the objects can present themselves to those on the outside,” shares Santosh.
Inside, a hushed palette of grey microconcrete flooring and ceiling, paired with white plastered partitions envelops the space in a neutral backdrop. Within this monochrome shell, the central display emerges as a cluster of rust-toned cubes and cuboids, mirrored overhead and composed in varied heights and scales. This modular composition allows effortless reconfiguration, adapting to new collections and evolving thematic narratives.
Beyond this installation, bespoke domestic scenes come into view. Their furniture, varied in size, material, and style, is a thoughtful strategy to address a broad spectrum of homes and lifestyles. When styled with the brand’s offerings, they craft sophisticated ensembles, giving visitors a fleeting glimpse into how each might dwell within their homes.
The partitions are intentionally porous. “Since the layout comprises distinct zones, permeability became essential to avoid fragmentation of the spatial experience. There is always a visual overlap, teasing what lies beyond,” says Gaurav. Santosh adds, “The openings also allow visitors to first see objects framed within a larger spatial composition, then draw closer to engage with its textures and intricate details. It is a way of seeing that moves from the whole to the particular.”
In a retail landscape crowded with predictable and overcrowded displays, Amuse Bouche decisively reclaims the spotlight for the products. The space actively shapes how products are experienced, using materiality and flow to frame moments of engagement and contemplation rather than mere display. Subtle interactions such as lifting a vase or angling an artifact are reestablished as moments of mindful, tactile connection.
Amuse Bouche leaves us with a thought: if objects are artful companions in our homes, shouldn’t the experience of discovering them be just as curated?
Fact File
Project Name - Amuse Bouche
Location - Bangalore
Design Firm – Studio GSA
Square Footage – 3820 sqft
Principal Designer – Santosh Belani and Gaurav Panjwani
Photography Credit – Ekansh Goel
Instagram: https://www.instagram.com/studiogsa/?hl=en
Is shopping destined to remain a sprint through aisles, or can it take on the unhurried, curious rhythm of a gallery stroll?
At the Amuse Bouche store in Bangalore, designers Santosh Belani and Gaurav Panjwani of Studio GSA set a compelling example for the latter. Steering clear of familiar retail patterns, they transform the 3,800 sq. ft. space into a museum-like setting for showcasing FabCuro’s collection of home decor. Muted textures and minimalist furnishings artfully foreground these products, while a fluid, dynamic circulation weaves through intimate pockets of curated ensembles. In exploring these layered spatial experiences, the store transforms shopping from passive browsing into active discovery.
The store opens into a lobby area. Straight ahead, a cluster of multi-level displays asserts itself as the entrance’s defining focal point. Angled partitions surround this centerpiece, establishing diverse circulation paths across the store. Layered with display ledges and consoles that subtly echo the familiar character of residential foyers and passages, these partitions lead into smaller display zones that stage residential vignettes such as living rooms and lounging corners. To the left of the entrance, the reception area features an elongated stone table set before a wood-paneled wall with integrated niches. A staff conference room is positioned just behind this checkout area. At the far end, a glass-lined facade frames the storefront.
A series of arches, infilled with warm wood, composes the shopfront. Beneath these, displays unfold like still-life compositions. As natural light filters softly through the glazing, it spotlights the objects in cinematic frames. “It is about clarity; for the eye and for the object. The storefront holds its breath so that the objects can present themselves to those on the outside,” shares Santosh.
Inside, a hushed palette of grey microconcrete flooring and ceiling, paired with white plastered partitions envelops the space in a neutral backdrop. Within this monochrome shell, the central display emerges as a cluster of rust-toned cubes and cuboids, mirrored overhead and composed in varied heights and scales. This modular composition allows effortless reconfiguration, adapting to new collections and evolving thematic narratives.
Beyond this installation, bespoke domestic scenes come into view. Their furniture, varied in size, material, and style, is a thoughtful strategy to address a broad spectrum of homes and lifestyles. When styled with the brand’s offerings, they craft sophisticated ensembles, giving visitors a fleeting glimpse into how each might dwell within their homes.
The partitions are intentionally porous. “Since the layout comprises distinct zones, permeability became essential to avoid fragmentation of the spatial experience. There is always a visual overlap, teasing what lies beyond,” says Gaurav. Santosh adds, “The openings also allow visitors to first see objects framed within a larger spatial composition, then draw closer to engage with its textures and intricate details. It is a way of seeing that moves from the whole to the particular.”
In a retail landscape crowded with predictable and overcrowded displays, Amuse Bouche decisively reclaims the spotlight for the products. The space actively shapes how products are experienced, using materiality and flow to frame moments of engagement and contemplation rather than mere display. Subtle interactions such as lifting a vase or angling an artifact are reestablished as moments of mindful, tactile connection.
Amuse Bouche leaves us with a thought: if objects are artful companions in our homes, shouldn’t the experience of discovering them be just as curated?
Fact File
Project Name - Amuse Bouche
Location - Bangalore
Design Firm – Studio GSA
Square Footage – 3820 sqft
Principal Designer – Santosh Belani and Gaurav Panjwani
Photography Credit – Ekansh Goel
Instagram: https://www.instagram.com/studiogsa/?hl=en
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