AMO ENO

Hong Kong

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AMO ENO

Hong Kong

Firm

Parc Office

Type

Commercial ›
Hospitality + Sport › Restaurant

YEAR

2012

SIZE

1000 sqft - 3000 sqft

A wine bar for tech geeks!

Amo Eno is a new concept brought to the far east market by world-renowned sommelier Andrew Bradbury.

Amo Eno combines wine, design and cutting edge technology. The intention is to elevate the wine-buying experience from the level of dusty crates and cardboard boxes, to a sleek, modern environment where the customer feels empowered to explore.

The interactive touchscreen bar top acts as virtual sommeliers for amateurs looking for the ultimate experience. The bar tops are fun, educational and interactive for the customers, who can rate their own selections on the table. The intelligent software also allows the customer to create and access their own personal profiles, following selections, likes, dislikes, and allowing for new recommendations suggested by the system, creating an invaluable database. It also ties directly into their point of sale system, allowing for easy inventory control and tracking.

A key factor to the design is its flexibility. Each component, be it the wine bar area, wine retail display, glassware showcase, or restaurant seating, can be expanded or contracted depending on constraints and context, making an easy fit-out into hotels, high-end malls and shopping areas and even airports and subway terminals.

CLIENT: Andrew & Brook Bradbury

PROGRAM: wine bar, rare wine room, VIP room, interactive touchtable, kitchen - seating for 40.

SIZE: 110SM (1178SF)

BUDGET: $500,000

PARTNERS: Bruce Mau Design (branding & graphics)

STATUS: opened November 15, 2012