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Ambiguously Yours
Ambiguously Yours
Hong Kong
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Ambiguously Yours
Hong Kong
Firm
STATUS
Built
YEAR
2017
SIZE
3000 sqft - 5000 sqft
BUDGET
$50K - 100K
Ambiguously Yours: Gender in Hong Kong Popular Culture rethinks and reflects on Hong Kong popular culture through representations of androgyny and gender fluidity in Cantopop, fashion, film, photography, and graphic design. Over ninety exhibits were displayed in almost every possible kind of media including Roman Tam’s iconic peacock costume, a film clip from Wong Kar-wai’s Chungking Express, City Magazine covers; and works by photographers such as Julian Lee and Wing Shya. At the early stage of the exhibition, the curatorial team and MIRO, the concept designer of the exhibition, had worked out the basic concept of the overall organization/zoning of the exhibition display. Thus when they approached us, our main challenge was to devise an exhibition structure/framework to highlight the different zones while maintaining the continuity of the exhibition flow. The diverse form of representations also poses an interesting question on how to generate a holistic exhibition design framework that can accommodate the various form of display and view in order to trigger an interesting dialogue between the exhibits and the audience.
The generic form of contemporary set out of museum and gallery for paintings and installations tends to be white while that of contemporary performance for a concert, dance or theater is black. Both are intended to avoid the exhibition environment from competing against the objects or persons in the display. Thus, in Ambiguously Yours, grey as an overall color was chosen with layers of translucent materials and structural frames to create an ambiguity between the black and white which implicitly ties into the questions on dichotomy in normative display setting of contemporary art forms. The grey backdrop becomes a canvas for the lighting design to achieve a theatrical quality of being on stage which echoes the content of certain exhibits like concert costumes and images of different performances.
All display systems are devised in a way to create the minimal visual impact while responding to the different ways of interaction with the audience which includes the barely visible transparent clipping bars to allow the flexible placement and mapping of City Magazines cover on the wall as a timeline, the vinyl record columns with bent acrylic sheets to sandwich the record covers, the costume casing as a transparent column with a floating lightbox above and a humidity control pedestal below etc.
The generic form of contemporary set out of museum and gallery for paintings and installations tends to be white while that of contemporary performance for a concert, dance or theater is black. Both are intended to avoid the exhibition environment from competing against the objects or persons in the display. Thus, in Ambiguously Yours, grey as an overall color was chosen with layers of translucent materials and structural frames to create an ambiguity between the black and white which implicitly ties into the questions on dichotomy in normative display setting of contemporary art forms. The grey backdrop becomes a canvas for the lighting design to achieve a theatrical quality of being on stage which echoes the content of certain exhibits like concert costumes and images of different performances.
All display systems are devised in a way to create the minimal visual impact while responding to the different ways of interaction with the audience which includes the barely visible transparent clipping bars to allow the flexible placement and mapping of City Magazines cover on the wall as a timeline, the vinyl record columns with bent acrylic sheets to sandwich the record covers, the costume casing as a transparent column with a floating lightbox above and a humidity control pedestal below etc.
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