Interior Design
A sober, elegant atmosphere that invokes Madison Avenue in the ‘60s, but with a modern outlook and with a touch of both Jackie Kennedy and Mick Jagger. This is what went on in the minds of our interior designers when they created the new concept for Clarion Hotel Amaranten on Kungsholmen in Stockholm.
Maybe it was the older generation that felt most at home when the doors opened again to Clarion Hotel Amaranten in May 2016. The hotel has been given an eagerly awaited new suit, which despite its modern take embodies the same type of elegance and materiality as when it first opened in 1969 – from the ground level and all the way up to the 461 rooms on the floors above.
The chandelier – which is approximately three metres in diameter – was found, restored and has become one of the wow-factors of the lobby. Below the chandelier, we have created a striking reception desk of brass and oak that mirrors the shape and size of the chandelier. Surrounding it, there is a large and beautiful sociable space where extra focus has been placed on the flow between the various activities of the hotel.
We have kept many of the existing qualities of the entrance floor and improved them with new solutions. The concrete roof has been uncovered and painted in a darker shade of the sober grey that we selected for the walls.
Elements of light reflecting bronze, chrome and brass contrast with the warm, dark shades of both fixed and mobile fittings. The original floors of wood and limestone contrast with a new carpet that we designed specifically for the project.
All of the almost five-hundred rooms at Clarion Hotel Amaranten have also been given a new, customised look. Based on inspiration from icons such as Mick Jagger in the film Performance, we have developed an exclusive atmosphere with a touch of rock n’ roll. All the furnishings are specially designed, from the sofas with a wooden frame and integrated desks to the wardrobes with lights built into the clothes rails. The concept as a whole borrows a lot from the materials, structures and colours of the ‘60s but with a modern twist. It is the details that set the tone – great care has been taken of everything from furniture to light design in order to create the warm, exclusive feeling that you find in the rooms.
Next to the lobby is the new bar, the Tap Room, an extension of the restaurant Kitchen & Table right next door (our first project at Amaranten – and a concept that we have developed further at Clarion Hotel Malmö Live). In the Tap Room, the focus is on innovative service, clean taste experiences and the combination of food and drink. The new bar is one of the focus points of the hotel, with a lot of capacity and flexibility during the day and three full service bar stations. It is open to the public as well as the hotel guests – this is intended to be a destination for food, drinks and atmosphere.
We have also been able to design something that we probably would never have imagined in our wildest dreams: a cocktail tap. This is because in the Tap Room you can order Sweden’s first – and so far the only – draft Manhattan.
Adjacent to the lobby is the new conference facility where we have collaborated with Clarion to create unique rooms based on the design concept. Several of the rooms face the street and offer an exciting glimpse of the new environment for the passers-by. Working with older buildings and drawings is always an exciting challenge since there are always unexpected surprises along the way. But it also offers you the opportunity to create something entirely different, to preserve solid materials and fun details. Some of the new spaces in the conference facility originally belonged to a bank. Left over from a bygone era is a large vault that has been transformed into the meeting room ‘the Situation Room’. Probably not something for those who don’t like enclosed spaces – but an exciting environment for the rest of us.
Photographer: Per Ranung