Add To Collection
Add to Collection
Altagamma - Italian Contemporary Excellence
Altagamma - Italian Contemporary Excellence
Milan, Italy
View Original
Add To Collection
Add to Collection
View Original
Add To Collection
Add to Collection
View Original
Add To Collection
Add to Collection
View Original
Add To Collection
Add to Collection
View Original
Add To Collection
Add to Collection
View Original
Add To Collection
Add to Collection
View Original
Add To Collection
Add to Collection
View Original
Add To Collection
Add to Collection
Other Projects by Migliore+Servetto
Altagamma - Italian Contemporary Excellence
Milan, Italy
Firm
Type
STATUS
Built
YEAR
2013
Photos
Design by: Ico Migliore and Mara Servetto - Migliore+Servetto Architects
Project Curator: Cristina Morozzi
A landscape of images marked by an evocative path, in the middle of lights and reflections,
has been created by Ico Migliore and Mara Servetto for the exhibition “Altagamma – Italian
Contemporary Excellence” at the Milan Triennale.
A completely white space lit by 65 cases hanging on long and red exposed wiring cables, to
host and give light to the selected shots.
The cases have been designed, in their shape and disposition, as a sort of tridimensional
layout within a big white page, to define an overall scenario about the Italian manufacture and
industrial excellence.
The mirror insertions create free and surreal links between images and the volumes of the
cases creating several visual connections and reflections, where lightness becomes a dominant
element.
In its rhythmic sequence, the path builds up as a free and changing flow of each visitor.
At the entrance a long lit corridor guides the visitors in a “trip throughout Italy”: a continuous
surface of light forms the background of a black & white graphics about made in Italy, while on
the opposite side 10 monitors talk about the philosophy of the brands through images and
texts.
At the end of the tunnel, as a premise to the landscape of images, a great projection floor
shows the experience of the young reports that were asked to interpret the Italian brands of the
exhibition.
Project Curator: Cristina Morozzi
A landscape of images marked by an evocative path, in the middle of lights and reflections,
has been created by Ico Migliore and Mara Servetto for the exhibition “Altagamma – Italian
Contemporary Excellence” at the Milan Triennale.
A completely white space lit by 65 cases hanging on long and red exposed wiring cables, to
host and give light to the selected shots.
The cases have been designed, in their shape and disposition, as a sort of tridimensional
layout within a big white page, to define an overall scenario about the Italian manufacture and
industrial excellence.
The mirror insertions create free and surreal links between images and the volumes of the
cases creating several visual connections and reflections, where lightness becomes a dominant
element.
In its rhythmic sequence, the path builds up as a free and changing flow of each visitor.
At the entrance a long lit corridor guides the visitors in a “trip throughout Italy”: a continuous
surface of light forms the background of a black & white graphics about made in Italy, while on
the opposite side 10 monitors talk about the philosophy of the brands through images and
texts.
At the end of the tunnel, as a premise to the landscape of images, a great projection floor
shows the experience of the young reports that were asked to interpret the Italian brands of the
exhibition.
Product Spec Sheet
Were your products used?
Join as a manufacturer to add your products.