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Alpha
Alpha
New York, NY, United States
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Alpha
New York, NY, United States
By melding elements from graffiti culture with what has become a ubiquitous restaurant typology, the lab set out to differentiate this restaurant from other offerings. The lab addressed the small midtown storefront by wrapping the space with a back lite graffiti tag, eliminating the need for signage in the window. This abstract gestural identity was carried down to a custom designed bar, hooded neon uniforms, place settings and menus. The lab worked in tandem with the owners through the procurement of the location and finished the design in less than a month on a fast track schedule.
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