WDG Architecture
This project, the second block to be built at National Harbor, takes advantage of a decidedly different set of design guidelines while still integrating into its surrounding context. The inspiration for this block came from the modernist influence of Starwood Hotels’ new "aloft" brand, a lifestyle hotel marketed towards young urban professionals that takes on a loft-like aesthetic on the interior. The condominium portion of the block follows suit with floor-to-ceiling glazing that serves a dual purpose—it also exploits the waterfront location of the property.
Fronting the two main pedestrian corridors of National Harbor, it was essential for Aloft National Harbor to help establish the urban fabric. Ground-level retail along these corridors activate the street, while parking and service entrances were relegated to secondary streets.
